OpinionRoute Acquires Jibunu to Redefine Market Research Operations
Press Releases | February 4, 2025
FOR IMMEDIATE RELEASE
This acquisition sets the stage for OpinionRoute’s ambitious plan to deepen its market presence and drive industry transformation.
Cleveland, OH USA – February 4, 2025 – OpinionRoute LLC, a leader in survey operations innovation, has announced the acquisition of Jibunu, a prominent survey programming company, recognized for its productivity-focused technology and client-first approach. This is OpinionRoute’s first acquisition in a five-year strategic plan to empower market research companies to modernize and build enterprise value. This represents a bold acceleration of OpinionRoute’s mission to reshape the industry and how Market Researchers work.
“Welcoming Jibunu into the OpinionRoute fold is an exciting milestone for our journey and aligns with our vision to modernize market research processes and solve systemic industry challenges,” said Terence McCarron, CEO and Founder of OpinionRoute. “We are inspired by companies like Jibunu, which have consistently prioritized market researchers’ evolving needs. ”
Jibunu’s deep expertise in survey programming complements OpinionRoute’s commitment to delivering tailored solutions that redefine excellence in market research. Ken Berry and his team will bring more than 20 years of invaluable experience to OpinionRoute.
“Marrying Jibunu’s expertise in survey programming solutions with OpinionRoute’s proven workflow and quality technology, we’re now uniquely positioned to deliver enhanced efficiency, agility, and performance for market researchers,” said Ken Berry, Founder of Jibunu. “At Jibunu, we’ve always aimed to make things simpler and more effective for researchers who want to take a ‘Leap’. Now, as part of OpinionRoute, we’re excited to extend this impact even further.”
In his new role as Senior Vice President of Strategic Partnerships at OpinionRoute, Berry will lead efforts to deepen client collaboration, focusing on novel integrations of Jibunu’s technology into OpinionRoute’s flagship Research Operations Workflow System, the Navigator. Together, these innovations will create seamless solutions for researchers seeking to streamline their operations.
The acquisition strengthens OpinionRoute’s presence across key regions, with the Jibunu office in Fitchburg, MA. This adds to OpinionRoute’s growing operational footprint, which includes offices in Cleveland, OH; Dallas, TX; Cork, Ireland; and multiple remote locations.
As a privately owned, client-focused company, OpinionRoute is leveraging this acquisition to strengthen its role as a premier partner for researchers seeking to modernize operations and achieve better outcomes.
About OpinionRoute
OpinionRoute empowers market researchers to achieve greater success through proprietary technology and decades of industry expertise. Dedicated to delivering tailored, transformative solutions, OpinionRoute continues to lead the way in modernizing market research operations.
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