Authentic CX in a High Tech World

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In this episode of ‘Gator Aid, host Terence McCarron sits down with Danielle Chinitz, OpinionRoute’s SVP of Client Experience. Danielle shares her insights on what makes a successful CX program, including understanding the client’s business, building authentic relationships, and measuring and iterating.

Danielle also emphasizes the importance of happy employees and their role in delivering a great customer experience. Tune in to learn more about CX and its impact on the industry.

Clips

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Timestamps

01:19 Danielle’s background in MRX and her journey in and through OpinionRoute.

09:25 The importance of client experience and alignment with market research firms

09:59 Why “everything’s fine” is a red flag in customer feedback

11:43 DIY and CX philosophies: Repel or overlap?

12:25 Automation causes misalignment between sample suppliers and market research firms

14:44 Importance of human connection in client experience

15:10 Seeking inspiration from consumer touchpoints and CX resources

17:56 First step in starting a CX initiative: Assess current state and establish goals

23:06 Importance of internal team satisfaction for a positive customer experience

23:49 Danielle talks about the impact of the people at OpinionRoute.

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

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About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

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