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‘Gator Aid Podcast
Helping MRX pros learn & grow
For over a decade, OpinionRoute serves as a strategic partner for MRX companies striving to deliver higher-quality Insights, more efficiently. As the inventor of the NavigatOR tech platform that inspired the podcast name, we deliver survey services and technologies that help researchers Work Better. In this podcast, we strive to share stories, insights, and philosophies that we have seen unlock enterprise value for the modern Market Research company.
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It's vital the MRX industry always focuses on building and maintaining trusts from brands and consumers alike. It's why we believe every leadership team needs a "Trust Officer". Rich Ratcliff, OpinionRoute's CTrO, is today's guest to discuss what that covers, why he feels personally connected to the purpose of his role and how we can also be a more welcoming industry from younger talent.
Host Terence McCarron sits down with Mary Herzak, OpinionRoute’s SVP of Growth. Mary has an extensive background in data-driven technology solutions. She has held several leadership roles before OpinionRoute, all at the intersection of tech and data. In this conversation Mary talks about Growth in 2024, the impact of COVID on B2B Sales norms, and building authentic client relationships.
Host Terence McCarron sits down with Danielle Chinitz, OpinionRoute’s SVP of Client Experience. Danielle shares her insights on what makes a successful CX program. Danielle also emphasizes the importance of happy employees and their role in delivering a great customer experience.
In this episode, Kayla, OpinionRoute's COO, shares her experiences coming into MRX from Healthcare Operations. She identifies the challenges and opportunities she sees for companies in our sector.
