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CEO Monthly Reflection Feb ’23Monthly Reflection Feb 2023 Over the last month, industry conversation was dominated by ChatGPT and the Generative AI evolution overall. The discussion shifted from awe around its rapid power into a fear of how this may permanently disrupt "knowledge" work....
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What is DIY Research? Part 1: If you’re not careful, it may lead to Bogus InsightsOne of the coolest elements of the Tech expansion in Market Research over the last decade has been how it dramatically increased accessibility to data collection and the industry overall. However, there’s been an underlying question that has been under-debated...
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Part 2: Survey Tools and how they cater to different buyersThis is the original category of “DIY Research” technology in online surveys. By now, this is a very mature market and is starting to see a variety of mergers and acquisitions. One of the ways these platforms differentiate is by...
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Part 3: DIY Sample Tools Have Changed Things for BuyersMore than 10 years ago, a new wave of sample technology entered the market. The concept was initiated around the idea of bringing the “ad exchange” model to online sample for surveys. Once the race began, back-end tech was prioritized...
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Part 4: “Insights Platforms” emerge for Niche and General AudiencesInsights Platforms are the current trend in the industry. Generally, this category refer to technologies that present a front-to-back way to execute a full research project. A platform may refer to specific methods or specific audiences. For example, you can...
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Part 5: Research Accessibility vs. Research AccuracyBuying technology can often be exciting. You feel as if you’re creating a new future that is full of speed and time savings. Believe me, I know. However, comprehensive evaluations should have a full scope of what’s being replaced. In...
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The Problem with Blaming the Survey for Poor Data QualityMy morning routine today included one of my favorite industry podcasts. It was great to hear an episode focus on a topic close to my heart – data quality in online surveys. The guest, representing a major global sample firm,...
Insights
Don’t Just Survive Q4 – Thrive!While it may sound ominous to use 'survival' when talking about Q4, it's not a stretch to say that the last three months of the year are truly unique in their demands and challenges. That's why we've compiled a resource...
Insights
Consumers Predict Behaviors for 2021The latest wave of our ongoing study with AMC Global was released today. Study respondents predicted behaviors for 2021, indicating increases in supporting small and local businesses in the coming year, plans to eat healthier, and increasing meals prepared at home....