Blog
Recommendations from a Fraudster: Part 4Three Small Survey Tweaks That Flush Out Fraud By: Rich Ratclif, CTrO If you’ve followed this series, you know the premise: I listen to how fraudsters beat surveys, then turn those tricks into defenses. This time I’m going inside the...
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CEO Reflection | December 2025 | Q4 Moments of Truth for VendorsBy: Terence McCarron, CEO & Founder The sample business isn’t what it used to be. Shareholders know this. When you think about it, the surprise fades away. The space is extraordinarily competitive. The Rocketship growth days are behind us as more...
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What Is the Cost of Doing Nothing?Why the Status Quo Is the Hidden Enemy of Progress By: Scott Stein, SVP, Client Development You get 100 emails in your inbox each day. Sales Reps insist their technology is transformational. You leave conferences inspired by shiny new innovations....
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Quality Forward: A New Standard for Survey DataBy: Ken Berry, SVP, Strategic Partnerships In the early 2010s, during the mobilization movement, "mobile first" became a rallying cry in web development. It was a simple but powerful idea: if your site or app didn’t work on a mobile...
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Recommendations from a Fraudster: Part 3By: Rich Ratcliff, CTrO "Did you know that cheap proxies rotate or drop without warning?" That was the moment our Whitehat stopped me mid-conversation…again. And just like that, my jaw hit the floor. It was so obvious, why hasn’t the...
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Recommendations from a Fraudster: Part 2The Tracker Loophole By: Rich Ratcliff, CTrO “Old Tracker Links Are the Gift That Keeps on Giving.” ~Every Fraudster Here’s a fresh recommendation that came out of a recent Whitehat conversation. It's one you can act on right now, without...
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A Call for Data-Driven AccountabilityBy: Danielle Chinitz The Market Research Industry's Quality Crisis: A Call for Data-Driven Accountability The market research industry faces a profound contradiction that threatens its credibility and effectiveness. While researchers universally acknowledge quality as their top priority, the systems...
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Recommendations from a FraudsterBy: Rich Ratcliff, CTrO Teaser: Fraudsters know exactly where your weak spots are. In this series, I’ll show you what they look for — and what you can do about it. About the Series Recommendations from a Fraudster is a...
CEO Monthly Reflection
CEO Monthly Reflection April 2025: Taking a Deep BreathBy: Terence McCarron, CEO There was a Quality Explosion this month. Two major events sparked the conversation: Insights Association held a Data Quality Day in New York. (I’ll address this at a later time) While that event was happening, a...