Blog
What Is the Cost of Doing Nothing?Why the Status Quo Is the Hidden Enemy of Progress By: Scott Stein, SVP, Client Development You get 100 emails in your inbox each day. Sales Reps insist their technology is transformational. You leave conferences inspired by shiny new innovations....
Blog
Quality Forward: A New Standard for Survey DataBy: Ken Berry, SVP, Strategic Partnerships In the early 2010s, during the mobilization movement, "mobile first" became a rallying cry in web development. It was a simple but powerful idea: if your site or app didn’t work on a mobile...
Blog
Recommendations from a Fraudster: Part 3By: Rich Ratcliff, CTrO "Did you know that cheap proxies rotate or drop without warning?" That was the moment our Whitehat stopped me mid-conversation…again. And just like that, my jaw hit the floor. It was so obvious, why hasn’t the...
Blog
Recommendations from a Fraudster: Part 2The Tracker Loophole By: Rich Ratcliff, CTrO “Old Tracker Links Are the Gift That Keeps on Giving.” ~Every Fraudster Here’s a fresh recommendation that came out of a recent Whitehat conversation. It's one you can act on right now, without...
Blog
A Call for Data-Driven AccountabilityBy: Danielle Chinitz The Market Research Industry's Quality Crisis: A Call for Data-Driven Accountability The market research industry faces a profound contradiction that threatens its credibility and effectiveness. While researchers universally acknowledge quality as their top priority, the systems...
Blog
Recommendations from a FraudsterBy: Rich Ratcliff, CTrO Teaser: Fraudsters know exactly where your weak spots are. In this series, I’ll show you what they look for — and what you can do about it. About the Series Recommendations from a Fraudster is a...
CEO Monthly Reflection
CEO Monthly Reflection April 2025: Taking a Deep BreathBy: Terence McCarron, CEO There was a Quality Explosion this month. Two major events sparked the conversation: Insights Association held a Data Quality Day in New York. (I’ll address this at a later time) While that event was happening, a...
Blog
The Giant Whopper that Launched the Programmatic Sample Eraby Terence McCarron, CEO & Founder Early in the sample exchange days, I became a huge believer in the value of tech platforms that made buying from multiple panels at once simple. Here are the trends that convinced me: Panels...
Blog
Why Less is More: Improving Fraud Detection with More FocusBy Rich Ratcliff, CTrO In today’s “want it all now” environment, simplicity and precision drive the greatest value. “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth...