5 Part Series
Part 2: The Unreal Moment(s) with the Ghosts of Survey FraudPlease review part 1 here. As a researcher who has been fighting fraud for years, speaking with 2 fraudsters in 24 hours was surreal. My thoughts were crystal clear - Keep it real and keep them connected for some answers....
5 Part Series
Part 3: Myth and Truths Around Survey Fraud Through the Eyes of MR ProfessionalsPlease review part 2 here. As follow up to our Survey Fraudster interview recap, we wanted to focus on application of key learnings. Let’s start with some myth busting. Myth 1: I can see the fraud by reviewing my...
5 Part Series
Part 4: 4 Components of a Great Project Data Quality ApproachPlease review part 3 here. In our last post, we shared common myths that we need to bust out of MR around Fraud approaches. Today, we share OpinionRoute’s framework around data quality. We see the process as four defined...
5 Part Series
Part 5: How the Industry Overall can CollaborateReview part 4 here. What about the industry at large? All this great advice works, but what can be done to hold these bad actors responsible? We need to agree on whom and how each are responsible? Or, even better,...
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The Rise of Link Jumpers and Ghost CompletesRight now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects. In an age of fraud running wild in the survey ecosystem, this...
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Friday Night BackpackMy career in Market Research has been filled with great experiences with wildly successful companies over decades. All of it has shaped my professional path and my operating philosophy on business. . That’s not to say it was always a...
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The Problem with Blaming the Survey for Poor Data QualityMy morning routine today included one of my favorite industry podcasts. It was great to hear an episode focus on a topic close to my heart – data quality in online surveys. The guest, representing a major global sample firm,...
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Improve Data Quality with Device Person Project StrategyData quality isn't something that immediately comes to mind when talking about the housing boom of the 1950s, but when it comes to online survey data collection, there's a definite connection. After World War II, large subdivisions of homes started...
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Online Sample Traffic JamIf you’re wondering why your online survey sample partner is struggling to complete projects (especially in small geographies), you’re in good company. Currently, the online sample industry is navigating supply crunches that aren’t common for this time of the business...