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Quality Corner | December 2023 | Key Terms to Know in the Battle Against Fraudby Terence McCarron To keep online survey data trustworthy, the core task on our collective plate is to separate genuine human answers from fake or fraudulent ones as efficiently and accurately as possible. CleanID™, our proprietary fraud and duplication mitigation...
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Quality Corner: October 2023OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Measure What Matters Data Acceptance Rate (DAR) is a key metric everyone should...
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Monthly Reflection October 2023: Things are Getting BetterIf my LinkedIn feed is any indicator, it seems there’s an industry-wide reckoning on data quality right now. There is anger. Major brands are jumping into the fray. Researchers are on their heels. Committees are forming. I can almost feel...
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Prioritizing People in a New Labor Paradigmby Kayla Cousineau, SVP Operations Kayla Joined the MRX industry and OpinionRoute in June 2022. Since then, she has written periodic reflections on her transition into our space, and the parallels with her past industry, Healthcare. Market research is not...
Behind the Headline
Quality Corner: August 2023OpinionRoute shares trends and tips from its successful data quality technologies for market researchers who run online surveys, buy online sample, and are invested in data quality. Fraudsters have more tools to use on desktop Fraud Stats: 70% of traffic...
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Monthly Reflection August 2023: Too Big to Fail?Many Researchers think the Online Sample world may soon find out. In the aftermath of 5 years of heavy consolidation among sample vendors, what happens if a giant were to go bankrupt? Is that even possible? Turns out many researchers...
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Taking My Talents (back) to Cleveland, Part 2How I Jumped Into the New by Kayla Cousineau, SVP Operations As with any new job transition, there is a learning curve and it is steeper when you change industries. Knowing what to learn, how you best retain knowledge and...
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Taking My Talents (back) to Clevelandby Kayla Cousineau, SVP Operations The Other Side of an Industry Change After spending the last 15 years in health care, I moved to market research last summer. It was a total shift that I would not have predicted a...
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Monthly Reflection July 2023: How It All Came TogetherWith all of our team success over the years, I have officially reached the point where I often am asked about the origin story. Why did I start OpinionRoute? The original inspiration was kind of a vague notion. I LOVED...