Blog
Friday Night BackpackMy career in Market Research has been filled with great experiences with wildly successful companies over decades. All of it has shaped my professional path and my operating philosophy on business. . That’s not to say it was always a...
Press Releases
OpinionRoute Expands Data Quality Suite with ResponseIDCleveland, OH, July 11, 2022 In-survey data quality and fraud assessment tool pairs real-time evaluation scoring with an analytics portal. OpinionRoute LLC, a Market Research workflow technology and services company, announces the launch of ResponseID for in-survey fraud and quality...
Company News
Brookmark Research Taps OpinionRoute as Fraud Prevention Technology PartnerOpinionRoute LLC, a Market Research workflow technology and services company, announces that Brookmark Research, a data-driven consultancy firm, has chosen the CleanID technology as its exclusive survey fraud prevention and deduplication solution. Brookmark will implement the CleanID technology across all surveys beginning...
Blog
The Problem with Blaming the Survey for Poor Data QualityMy morning routine today included one of my favorite industry podcasts. It was great to hear an episode focus on a topic close to my heart – data quality in online surveys. The guest, representing a major global sample firm,...
Media
How To Thrive With an In-Person TeamEight years ago, I started OpinionRoute almost as a zig to my industry's zag. While competitors went toward automation-at-all-costs models, I set up a company that presented a return to traditional best practices coupled with great technology. In 2021, we...
Insights
Don’t Just Survive Q4 – Thrive!While it may sound ominous to use 'survival' when talking about Q4, it's not a stretch to say that the last three months of the year are truly unique in their demands and challenges. That's why we've compiled a resource...
Blog
Improve Data Quality with Device Person Project StrategyData quality isn't something that immediately comes to mind when talking about the housing boom of the 1950s, but when it comes to online survey data collection, there's a definite connection. After World War II, large subdivisions of homes started...
Blog
Online Sample Traffic JamIf you’re wondering why your online survey sample partner is struggling to complete projects (especially in small geographies), you’re in good company. Currently, the online sample industry is navigating supply crunches that aren’t common for this time of the business...
Blog
Is Sample part of AdTech or Insights?A participant made an interesting remark made on this week’s ResTech online conference. Paraphrasing, he said that online sample (and the various technologies and companies) are actually a sub-industry under AdTech. As a 20+ year industry vet, I always viewed...