5 Part Series
Part 4: 4 Components of a Great Project Data Quality ApproachPlease review part 3 here. In our last post, we shared common myths that we need to bust out of MR around Fraud approaches. Today, we share OpinionRoute’s framework around data quality. We see the process as four defined...
5 Part Series
Part 5: How the Industry Overall can CollaborateReview part 4 here. What about the industry at large? All this great advice works, but what can be done to hold these bad actors responsible? We need to agree on whom and how each are responsible? Or, even better,...
Blog
The Rise of Link Jumpers and Ghost CompletesRight now, there is a major fraud trend plaguing the largest sample vendors and a major survey tool. It stems from an antiquated approach to links and redirects. In an age of fraud running wild in the survey ecosystem, this...
Press Releases
OpinionRoute Announces Cousineau as Senior Vice PresidentCleveland, OH, August 2, 2022 Seasoned Operations Executive to lead OpinionRoute’s Services Operations OpinionRoute LLC, a Market Research technology and sample services company, announces the hiring of Kayla Murphy Cousineau as its new Senior Vice President, Operations, in its Cleveland, OH Headquarters....
Blog
Friday Night BackpackMy career in Market Research has been filled with great experiences with wildly successful companies over decades. All of it has shaped my professional path and my operating philosophy on business. . That’s not to say it was always a...
Press Releases
OpinionRoute Expands Data Quality Suite with ResponseIDCleveland, OH, July 11, 2022 In-survey data quality and fraud assessment tool pairs real-time evaluation scoring with an analytics portal. OpinionRoute LLC, a Market Research workflow technology and services company, announces the launch of ResponseID for in-survey fraud and quality...
Company News
Brookmark Research Taps OpinionRoute as Fraud Prevention Technology PartnerOpinionRoute LLC, a Market Research workflow technology and services company, announces that Brookmark Research, a data-driven consultancy firm, has chosen the CleanID technology as its exclusive survey fraud prevention and deduplication solution. Brookmark will implement the CleanID technology across all surveys beginning...
Blog
The Problem with Blaming the Survey for Poor Data QualityMy morning routine today included one of my favorite industry podcasts. It was great to hear an episode focus on a topic close to my heart – data quality in online surveys. The guest, representing a major global sample firm,...
Media
How To Thrive With an In-Person TeamEight years ago, I started OpinionRoute almost as a zig to my industry's zag. While competitors went toward automation-at-all-costs models, I set up a company that presented a return to traditional best practices coupled with great technology. In 2021, we...