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Part 2: Survey Tools and how they cater to different buyersThis is the original category of “DIY Research” technology in online surveys. By now, this is a very mature market and is starting to see a variety of mergers and acquisitions. One of the ways these platforms differentiate is by...
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Part 3: DIY Sample Tools Have Changed Things for BuyersMore than 10 years ago, a new wave of sample technology entered the market. The concept was initiated around the idea of bringing the “ad exchange” model to online sample for surveys. Once the race began, back-end tech was prioritized...
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Part 4: “Insights Platforms” emerge for Niche and General AudiencesInsights Platforms are the current trend in the industry. Generally, this category refer to technologies that present a front-to-back way to execute a full research project. A platform may refer to specific methods or specific audiences. For example, you can...
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Part 5: Research Accessibility vs. Research AccuracyBuying technology can often be exciting. You feel as if you’re creating a new future that is full of speed and time savings. Believe me, I know. However, comprehensive evaluations should have a full scope of what’s being replaced. In...
5 Part Series
What is Data Quality and how can I improve it?In Market Research, Data Quality is assumed table-stakes. But, the reality is that today it’s more difficult to achieve than ever. Marketing, insights and market research Pros may be spending millions of dollars on useless results that ultimately mislead clients...
5 Part Series
Topic 2: Survey Fraud is a Factor to ManageThis is part 2 of the "What is Data Quality?" series. Click here to read part 1: https://www.opinionroute.com/dataquality/what-is-data-quality-and-how-can-i-improve-it/ The survey sampling ecosystem has become highly automated in recent years. Yesterday’s norms of deep validation, ongoing community management and responsive survey...
5 Part Series
Topic 3: How to Measure Data QualityThis is part 3 of the "What is Data Quality?" series. Click here to read part 2: https://www.opinionroute.com/blog/topic-2-survey-fraud-is-a-factor-to-manage/ Too often, in market Research sample, purchase decisions are made based on qualitative factors- convenience, vendor brand identity, historical experiences, etc. But...
5 Part Series
Topic 4: Professional ExperienceThis is part 4 of the "What is Data Quality?" series. Click here to read part 3: https://www.opinionroute.com/blog/topic-3-how-to-measure-data-quality/ No matter how systematized you get with a data quality strategy and great tech tools, you still need expertise and informed judgment...
Data Quality (5-Topic Series)
Topic 5: Executive SummaryThis is part 5 of the "What is Data Quality?" series. Click here to read part 4: https://www.opinionroute.com/blog/topic-4-professional-experience/ To Recap, it’s no longer sufficient for Market Researchers to just rely on sample partners for their Data Quality strategy. The philosophy...