Blog
Embracing the Alchemy: UX Design’s Role in a Market Research TechnologyBy Kayla Cherry, UX Designer, OpinionRoute Last month, Taylor Swift dropped two albums. In one song, she sings, ‘Who are we to fight the alchemy?’ And you know what? She’s definitely on to something. When I first began my journey...
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You Have to Standardize Your Project ProcessesHow to get started on your own By Kayla Cousineau, COO The key to building any organization that consistently delivers excellence requires a consistent way of executing. Yet, so many growing companies avoid the work required to make this happen....
Monthly Reflection
CEO Monthly Reflection | May 2024 | Silver Linings and Business CyclesBy Terence McCarron, CEO Some big news hit MRX last week. It triggered real sensitivity and flooded my inbox with questions about what this may imply for our industry or the modern market research firm. I mean, I get it. ...
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Quality Corner | April 2024 | Enhancing the Researcher’s Data ReviewsResearcher Data Review is Vital, and so are deep tech diagnostics. Researchers need the right tools to complement their expertise during data reviews. We often get asked some variation of the question, “What can happen to a dataset that I won’t...
Monthly Reflection
CEO Monthly Reflection | April 2024 | How to Scale with “Brilliance”By Terence McCarron This month, I completed an intense week of “educational programming” geared toward owners of successful businesses this month who are experiencing rapid growth. It was a mini-growth MBA and challenged me so much about how I got...
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Securing the Survey LinkThe Unaddressed Challenge of Survey Link Security By Rich Ratcliff, Chief Trust Officer Regardless of the industry, the integrity of data collection processes is paramount. The Market Research ecosystem has a unique challenge that has persisted for over a decade:...
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The Sample Bubble in the Form of a Conference RecapBy Danielle Chinitz As I arrived to SampleCon 2024 at the beautiful Lake Oconee in Georgia, I was excited to meet clients from overseas, new potential partners, and prospects. Day one was filled with lots of networking and face-to-face time...
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CEO Monthly Reflection | March 2024 | The Overlooked Point in the AI Conversation in MRXBy Terence McCarron Not sure if you’ve heard, but there’s this thing called Generative AI and it’s going to change everything! (My sarcasm is thick, as usual.) By now, our news and LinkedIn feeds are full of stories on AI...
Blog
How Do You Calculate IR, Again?It’s Time to Align on a Key Pricing Metric By Terence McCarron I wrote a blog in 2016 that still rates as one of our most viewed pieces of content every year. In today’s landscape, this topic is a perfect...