Insights
Trendwatch: Second look at consumer perceptions of retailers and brands during COVID-19The eighth wave of the ongoing weekly study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The study findings are designed...
Insights
Sixth wave of weekly AMC Global study on consumer perceptions during COVID-19 released todayThe sixth wave of the weekly study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. This week’s research focuses on two...
Insights
Fourth wave of ongoing AMC Global study on consumer perceptions during COVID-19 released todayThis week’s research focused on product and brand availability, and the impact on purchasing behavior including private label’s role in choice during the COVID-19 pandemic. Key findings for the week of April 20: 98% of consumers have found paper products...
Insights
Ongoing Study by AMC Global and OpinionRoute on Consumer Perceptions, Behavior and Sentiment During COVID-19 PandemicAMC Global, an international custom market research firm specializing in launch strategies, and OpinionRoute, a leader in insights process management, are conducting an ongoing study to help brands navigate quickly changing consumer behavior during the COVID-19 crisis. The study, which...
Insights
Third wave of ongoing AMC Global study on consumer perceptions during COVID-19 released todayWhat: The third wave of the weekly syndicated study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. This week’s research focused...
Insights
Second wave of ongoing AMC Global study on consumer perceptions during COVID-19 released todayWhat: The second wave of the weekly syndicated study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. This week’s research focused...
Insights
New ongoing study: Effect of brand and retailer actions on consumer perceptions during COVID-19AMC Global and OpinionRoute Launch Weekly Study We have launched a new, ongoing syndicated study produced in partnership with AMC Global. The project launched this week with an examination of how company response to the COVID-19 pandemic has impacted consumer feelings...
Blog
US Survey Farm Fraud Discovered by CleanIDCleanID, OpinionRoute’s fraud prevention technology, has identified a new threat to survey data. We have discovered device farms built specifically for survey fraud traced back to Texas. This latest finding is a sign of how complex the effort to monitor...
Company News
OpinionRoute Announces Rich Ratcliff As Chief Information OfficerCLEVELAND, OH - OpinionRoute, the market leader in Insights Process Management, announced today Rich Ratcliff as Chief Information Officer. Ratcliff was most recently Senior Vice President for EIQ Research Solutions at EnsembleIQ, a premier business intelligence resource headquartered in Chicago,...