Insights
Ongoing Study by AMC Global and OpinionRoute on Consumer Perceptions, Behavior and Sentiment During COVID-19 PandemicAMC Global, an international custom market research firm specializing in launch strategies, and OpinionRoute, a leader in insights process management, are conducting an ongoing study to help brands navigate quickly changing consumer behavior during the COVID-19 crisis. The study, which...
Insights
Third wave of ongoing AMC Global study on consumer perceptions during COVID-19 released todayWhat: The third wave of the weekly syndicated study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. This week’s research focused...
Insights
Second wave of ongoing AMC Global study on consumer perceptions during COVID-19 released todayWhat: The second wave of the weekly syndicated study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. This week’s research focused...
Insights
New ongoing study: Effect of brand and retailer actions on consumer perceptions during COVID-19AMC Global and OpinionRoute Launch Weekly Study We have launched a new, ongoing syndicated study produced in partnership with AMC Global. The project launched this week with an examination of how company response to the COVID-19 pandemic has impacted consumer feelings...
Blog
US Survey Farm Fraud Discovered by CleanIDCleanID, OpinionRoute’s fraud prevention technology, has identified a new threat to survey data. We have discovered device farms built specifically for survey fraud traced back to Texas. This latest finding is a sign of how complex the effort to monitor...
Company News
OpinionRoute Announces Rich Ratcliff As Chief Information OfficerCLEVELAND, OH - OpinionRoute, the market leader in Insights Process Management, announced today Rich Ratcliff as Chief Information Officer. Ratcliff was most recently Senior Vice President for EIQ Research Solutions at EnsembleIQ, a premier business intelligence resource headquartered in Chicago,...
Media
Personal View: ‘Why Cleveland?’ Entrepreneur found moving here made senseThe year 2012 turned out to be pivotal in my life. Without much intention, 2012 became a time of recalibration of my life at a point when things were really good. My career had been thriving for years in the...
Insights
Nearly 8 in 10 Employers Express Concern About Financial Stability of Workers, Survey ShowsIn MassMutual’s 2019 Workplace Financial Wellness Study, survey data gathered by Greenwald & Associates reported that a large majority of employers believe their employees are struggling financially in saving for retirement, settling debt, and dealing with medical costs. In MassMutual’s...
Blog
Helping Quality AlongWe at OpinionRoute spend a lot of time talking about the correlation between the method of respondent recruitment and its correlation to the ultimate quality of the data they provide in our surveys. As the dynamic of online data collection...