Press Releases
J.D. Power Taps OpinionRoute as Fraud Prevention Technology PartnerOpinionRoute LLC, a quality-first Insights Process Management leader, announces that J.D. Power, the global leader in data analytics and consumer intelligence, has chosen CleanID technology as its new survey fraud prevention and respondent deduplication solution. J.D. Power will implement the...
Company News
Terence McCarron is interviewed by ClevelandTECHName: Terence McCarronCurrent Job: CEO & Founder, OpinionRouteFavorite restaurant in town? Pier W in LakewoodFavorite thing about Cleveland? Sunsets over Lake Erie Q: Terence, you spent your whole life in the market research industry (or as now they call it...
Press Releases
OpinionRoute and Medscape Market Research Announce Strategic Partnership with CleanIDOpinionRoute LLC, a leader in Insights Process Management, announced today that Medscape Market Research, a leader in health information services and the largest source for online market research sample amongst healthcare professionals, will implement OpinionRoute’s CleanID software to increase confidence...
Blog
Cookies are Going Away – This Will Impact SurveysWritten by Rich RatcliffCIO of OpinionRouteIn 2008 while I was President of another research firm, our lead programmer pointed out to me that 20% of our survey takers were on mobile devices. Yet, all of our surveys until then were assuming...
Insights
Study finds lasting impact on consumer behavior from COVID-19The thirteenth wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The research showed many Americans have...
Blog
Time to Get Proactive with your Data Quality StrategyIndustry events often include one or more sessions on the topic of quality. That presentation usually shines a spotlight on survey design. I think we can all agree that shorter surveys, more engaging UI, and fun topics increase respondent engagement....
Insights
Americans are Delaying Much of Their HealthcareOngoing AMC Global research reveals routine medical visits, dental appointments, and recommended screenings for adults and children are being delayed during COVID-19. The latest research wave with our partner, AMC Global, shows that Americans are still delaying routine medical, dental and...
Blog
Take Control of your Data QualityData Quality isn’t just a Procurement Issue Online market researchers were conditioned years ago to equate the sample vendor selection process with data quality vetting. However, in today’s automated market, sample firms face the daily challenge of balancing their business...
Media
Podcast, Growing Your Business By Networking with Terence McCarronTerence McCarron is the CEO & Founder of OpinionRoute LLC, a technology and services company that provides accurate data from real people to inform marketing decisions. Originally from the East Coast, Terence relocated his family of 6 to Cleveland in...