Insights
Parental Sentiments about Current School Year are ShiftingFollowing up on our August back to school study, we asked parents with children entering K-12th grade this year about their current concerns and feelings about school, how school is being taught and their food shopping behavior. This is the...
Insights
Drastic drops in 2020 Halloween activitiesThe eighteenth wave of our study with AMC Global was released today. The research focused on Americans’ anticipated behaviors regarding the upcoming Halloween holiday. Consumers predict that in-person activities, such as handing out candy and trick-or-treating, will be down this...
Press Releases
OpinionRoute’s CleanID Technology Earns Partnership With Directions ResearchCleveland, OH September 15, 2020 OpinionRoute, LLC announced today a partnership with Directions Research to implement CleanID on all survey work moving forward. Directions, a top insights firm, identified CleanID as a forward-looking enhancement to the extensive protocols they currently...
Insights
Travel Behaviors, Predictions and Concerns During COVID-19The seventeenth wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The research focused on Americans’ travel...
Insights
Attitudes About Pending Coronavirus VaccineAttitudes, Adoption Barriers and Projected Usage Timing for Pending Vaccine Vaccine development for COVID-19 has been closely followed news since the pandemic began, with many seeing successful development as a "vital tool" to stopping this global health crisis. In this...
Blog
Online Survey Fraud is expanding. Why?In the last year or so, online research has faced a rapidly growing reality: survey data quality issues are escalating and one key reason is that fraud is growing largely unchecked. The dynamics at play are more complex than you’d...
Press Releases
OpinionRoute Announces Strategic Data Quality Partnership With Russell ResearchCleveland, OH – OpinionRoute,LLC announced a partnership with Russell Research, a strategy-driven market research firm, to utilize CleanID fraud prevention technology on all survey work moving forward. The move to CleanID comes after many side by side tests where CleanID continuously...
Insights
Study finds virtual activities and social distancing popular this seasonThe fourteenth wave of the ongoing study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. The research showed that summer get-togethers...
Insights
Back to School Shopping Disrupted by COVID-19With back to school looming—or not looming as the case may be—this week we decided to ask parents with children entering K-12th grade this year about their predicted shopping behavior and their concerns. This is latest wave of our ongoing...