CEO Monthly Reflection April ’23
Blog | April 23, 2023
Recently, the Greenbook Blog Industry Trends report came out and included a particular finding that will resonate with most Market Research/Insights Professionals. Here’s what it said under the heading of “A Day in the Life”:
“Many assumed the promise of technology was to free up researchers from operational and administrative tasks in order to focus more on consultative and strategic functions. However, since 2018, … we have seen no evidence of that shift happening.”
This perfectly sums up the main focus here at OpinionRoute.
My whole career I’ve been helping researchers deliver quality survey projects under unrelenting pressures. Better, faster, cheaper. Always.
Meanwhile, in recent months and quarters, the biggest sample vendors announced dramatic staff reductions backed by a big push to DIY tools that simply do not integrate with how Researchers work. In short, brands are demanding faster delivery while vendors push more work onto the Researchers’ plates. We think it’s time the industry worked better for the Researcher.
This summer we’ll announce something brand new. It won’t disrupt the way you work, but it will start delivering on the promise of technology that you haven’t seen yet.