Blog
A Call for Data-Driven AccountabilityBy: Danielle Chinitz The Market Research Industry's Quality Crisis: A Call for Data-Driven Accountability The market research industry faces a profound contradiction that threatens its credibility and effectiveness. While researchers universally acknowledge quality as their top priority, the systems...
Blog
Recommendations from a FraudsterBy: Rich Ratcliff, CTrO Teaser: Fraudsters know exactly where your weak spots are. In this series, I’ll show you what they look for — and what you can do about it. About the Series Recommendations from a Fraudster is a...
Blog
CEO Reflection July 2025: Warning Shots Fired for MRAsBy: Terence McCarron CEO Reflection July 2025: Warning Shots Fired for Market Research Agencies Ever hear of Andreessen Horowitz (A16z)? They are a massive Venture Capital firm with an estimated $45bn in assets under management. In the last month, they...
Blog
Are LLMs the New Napster?By Terence McCarron In 1999, a couple of teenagers launched a service called Napster where people could share .mp3 (music) files between their computers and a friend’s for free. After Napster launched, millions of consumers, basically overnight, stopped buying CDs...
Blog
Reinvention in Life and BusinessBy: Ken Berry, SVP Strategic Partnerships The past few months have marked a defining chapter in my professional journey. The acquisition of Jibunu by OpinionRoute joined two companies with a shared commitment to empower researchers. As we combine our strengths,...
Data Quality Blogs
CEO Monthly Reflection April 2025: Taking a Deep BreathBy: Terence McCarron, CEO There was a Quality Explosion this month. Two major events sparked the conversation: Insights Association held a Data Quality Day in New York. (I’ll address this at a later time) While that event was happening, a...
Blog
CEO Monthly Reflection – February 2025: Stepping Up in Support of the MRX CompanyBy: Terence McCarron It’s more than a little weird to be on this side of M&A news. For years, I’ve blogged after major deals were announced in our industry. My focus was to help Market Researchers answer the question “what...
Blog
The Giant Whopper that Launched the Programmatic Sample Eraby Terence McCarron, CEO & Founder Early in the sample exchange days, I became a huge believer in the value of tech platforms that made buying from multiple panels at once simple. Here are the trends that convinced me: Panels...
Company News
OpinionRoute Acquires Jibunu to Redefine Market Research OperationsFOR IMMEDIATE RELEASE This acquisition sets the stage for OpinionRoute’s ambitious plan to deepen its market presence and drive industry transformation. Cleveland, OH USA - February 4, 2025 - OpinionRoute LLC, a leader in survey operations innovation, has announced the...