What About Us?
Blog | October 14, 2024
By Kayla Cousineau, COO
Have you ever noticed that every profession has its own unique tools and technology made just for them?
All kinds of dynamic tools exist to help professionals across sectors automate work, provide transparency, improve performance, attract top talent, and drive revenue.
Here are some examples:
- Healthcare: Electronic medical records tech (EMRs) are in every health facility. Every patient visit is documented, all test results and prescriptions are added. You can even schedule telemedicine appointments for remote consultations.
- Finance: Your bank or financial institution has a host of financial technology (FinTech) tied to digital banking, mobile payments, cybersecurity, etc.
- Education: The teachers at your children’s schools are logging grades and missing assignments in their learning management systems and anyone can take an online course via the online learning platforms.
- Real Estate: A realtor can stage a house virtually and automate inventory notices to interested buyers.
- Legal: Every lawyer researches, stores client files and tracks client time through technology.
What does Market Research, an $80 billion industry, have to empower and streamline work for Researchers?
The BIG DATA industry has…..Excel & Email? Is that the best we can do?
We don’t think so!
It’s Market Research’s turn to demand and expect more. It’s time to evolve the tired practice of reading bad open ends in Excel, tracking projects using an email folder, and/or trying to find fraud with an IP address in a survey tool.
This is part of why we built the Navigator. The market research industry’s first workflow platform is built for the researcher’s unique work and needs.
Think of it as a better place to work. It’s home for the work tied to the market research process. It automates rote work, provides transparency within an organization, improves performance, and helps attract and keep top talent while improving profitability….While also detecting fraud.
It’s time the Market Research company has the same benefits of the tech evolution like their vendors and clients have enjoyed for years.
Curious to see the Navigator? Let’s chat!