OpinionRoute Unveils QC Flow: The AI-Powered Copilot within The Navigator Workflow Platform

Cleveland, OH, September 17, 2024 – 

OpinionRoute, a leading provider of data quality and workflow solutions for market research firms, proudly announces the launch of QC Flow, a groundbreaking new functionality within its Navigator workflow platform. Designed to revolutionize the survey data quality assurance process, QC Flow leverages advanced AI technology to support Market Researchers and significantly accelerate project delivery.

QC Flow Features and Benefits:

  • Simple Data Integration: Effortlessly import survey data into The Navigator, ensuring a smooth and efficient workflow.
  • AI Copilot: Utilize AI to assess open-ended responses for quality in content, context, and language, with transparency on how AI rated the response.
  • Comprehensive Quality Checks: Combine fraud evaluation scores from ResponseID, OpinionRoute’s in survey fraud solution, and Auto QC flags from in-survey logic to centralize your data cleaning.
  • Smart Tools for Efficiency: Employ smart tools to create a data cleaning framework, enabling quick and consistent decisions on data quality.
  • Configurable for Every Team: Tailor QC Flow to fit the specific requirements of any project or team, ensuring maximum flexibility and usability.

OpinionRoute offers access to QC Flow as a free upgrade for existing Navigator subscribers.  Existing services clients will also be eligible to access through the Navigator Client Portal on projects through the end of 2024.  

“At OpinionRoute, we believe in empowering researchers, not replacing them,” said Terence McCarron, CEO of OpinionRoute. “QC Flow is another way we provide invaluable support to researchers by plugging into their natural team workflows, vendor performance metrics, and overall project management. This enhancement saves time but also ensures that each project meets the highest standards of data quality.”

QC Flow is a major piece in a series of upgrades from OpinionRoute within its Data Quality solution set.  Other advances include secure links, real-time behavioral fraud identification, and expanded reporting and analytics in The Navigator’s vendor performance benchmarking database. 

For more information on how to access OpinionRoute’s Data Quality suite, please visit https://www.opinionroute.com/dataquality or contact DataQuality@OpinionRoute.com .

About OpinionRoute: OpinionRoute is a pioneering company in survey operations, data quality and workflow solutions, dedicated to providing researchers with the tools they need to achieve the highest standards of data integrity and efficiency. With a commitment to innovation and excellence, OpinionRoute continues to lead the industry in delivering cutting-edge solutions that make research a better place to work. 

Media Contact:

Terence McCarron, CEO, OpinionRoute, TMcCarron@opinionroute.com

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