Building a B2B Sales Engine

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Gator Aid Host Terence McCarron sits down with Mary Herzak, OpinionRoute’s SVP of Growth. Mary has an extensive background in data-driven technology solutions. She has held several leadership roles before OpinionRoute, all at the intersection of tech and data.

Discussion Points include Growth in 2024, Impact of COVID-19 on B2B Sales, and how to build authentic client relationships.

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Timestamps

In this episode of Gator Aid, host Terence McCarron sits down with Mary Herzak, OpinionRoute’s SVP of Growth. Mary has an extensive background in data-driven technology solutions. She has held several leadership roles before OpinionRoute, all at the intersection of tech and data.

 

1:02 Mary’s Background and Experience 

5:10 Differences Between Large and Small Organizations 

10:11 Importance of Relationships and Client Growth 

13:35 Impact of COVID-19 on B2B Sales 

16:31 Mary’s Approach to Client Relationships 

20:01 Advice for Building Outbound Sales Engines 

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