Work Better

We enable Market Researchers to do their best work with technology and a human touch.

Researchers Deserve Smart Operations

It’s time to optimize processes and unify teams.

OpinionRoute is an online survey operations company that specializes in helping small- to mid-sized market research companies eliminate the operational headaches that disrupt projects using a blend of technology and human expertise.

Schedule a call now

Manage Your Research Operations Team Effectively with NavigatOR

The NavigatOR workflow platform is OpinionRoute’s proprietary technology that provides visibility and solutions to arm market researchers with the tools they need to work more efficiently.

Learn about our tools

Streamline Your Survey Operations with Dedicated Services

Powered by the first of its kind NavigatOR workflow platform, our dedicated team works with you to optimize research project data collection eliminating project surprises.

Discover our services

We help the modern market researcher work better.

At OpinionRoute, we understand the disruptive challenges that have arisen as more DIY platforms have launched and how that in turn has shifted more work to the market researchers.

We’ve made it our priority to help bring the market research field into the modern era. By blending technology and human expertise, we give market researchers the solutions and support that make their day-to-day more efficient and effective.

Learn More

The Customers Who Trust OpinionRoute

Ready to take back control of your workday?

We work with you to identify the right solution that gives more time to focus on what’s critical for your clients.

Schedule a call now

News & Insights

 


BLOG | September 18, 2025

OpinionRoute Completes Integration of the Jibunu Platform

Integration advances full-service offering with expanded workflow features and survey programming capabilities. FOR IMMEDIATE RELEASE September 18, 2025– Cleveland, OH – OpinionRoute, a leader in survey operations and workflow technology, today announced the completion of its integration of Jibunu, the advanced survey programming technology acquired in early 2025. This milestone brings together creative programming with […]

Learn More


BLOG | October 30, 2025

CEO Monthly Reflection- October 2025: Is CPI Compression the Great Root Cause?

By: Terence McCarron, CEO & Founder Recently on a LinkedIn post, a long-time industry colleague commented that I was overcomplicating the quality issue, arguing it all comes down to one root cause: “CPI Compression.” This is a common argument I’ve heard from many industry leaders over the years, mostly on the sample side of the […]

Learn More


BLOG | October 30, 2025

What Is the Cost of Doing Nothing?

Why the Status Quo Is the Hidden Enemy of Progress By: Scott Stein, SVP, Client Development You get 100 emails in your inbox each day. Sales Reps insist their technology is transformational. You leave conferences inspired by shiny new innovations. You see your competition making bold moves. You know you should be more proactive. And […]

Learn More


BLOG | October 30, 2025

Quality Forward: A New Standard for Survey Data

By: Ken Berry, SVP, Strategic Partnerships In the early 2010s, during the mobilization movement, “mobile first” became a rallying cry in web development. It was a simple but powerful idea: if your site or app didn’t work on a mobile device, it didn’t work! Rather than treating mobile optimization as a feature to be added […]

Learn More

 

Testimonials

I absolutely love the OR Team

I absolutely love the OR Team…

This is the kind of relationship we strive to have with our clients.

I continue to be impressed

I continue to be impressed. You are very much different from your competitors.

This project was failing before

This project was failing before OpinionRoute took over. We ended up with a much higher quality dataset and a major homerun!

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

Learn more about the team committed to redefining survey insights delivery.

Want to hear more?

Let us show you how to take your quantitative research to a new level.

About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

Contact Info

hello@opinionroute.com 216-282-0793

Headquarters: Cleveland, OH

© 2025 OpinionRoute, LLC. | All Rights Reserved.