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We enable Market Researchers to do their best work with technology and a human touch.

Researchers Deserve Smart Operations

It’s time to optimize processes and unify teams.

OpinionRoute is an online survey operations company that specializes in helping small- to mid-sized market research companies eliminate the operational headaches that disrupt projects using a blend of technology and human expertise.

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Manage Your Research Operations Team Effectively with NavigatOR

The NavigatOR workflow platform is OpinionRoute’s proprietary technology that provides visibility and solutions to arm market researchers with the tools they need to work more efficiently.

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Streamline Your Survey Operations with Dedicated Services

Powered by the first of its kind NavigatOR workflow platform, our dedicated team works with you to optimize research project data collection eliminating project surprises.

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We help the modern market researcher work better.

At OpinionRoute, we understand the disruptive challenges that have arisen as more DIY platforms have launched and how that in turn has shifted more work to the market researchers.

We’ve made it our priority to help bring the market research field into the modern era. By blending technology and human expertise, we give market researchers the solutions and support that make their day-to-day more efficient and effective.

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The Customers Who Trust OpinionRoute

Ready to take back control of your workday?

We work with you to identify the right solution that gives more time to focus on what’s critical for your clients.

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News & Insights

 


BLOG | September 17, 2024

OpinionRoute Unveils QC Flow: The AI-Powered Copilot within The Navigator Workflow Platform

Cleveland, OH, September 17, 2024 –  OpinionRoute, a leading provider of data quality and workflow solutions for market research firms, proudly announces the launch of QC Flow, a groundbreaking new functionality within its Navigator workflow platform. Designed to revolutionize the survey data quality assurance process, QC Flow leverages advanced AI technology to support Market Researchers […]

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BLOG | October 14, 2024

Why Less is More: Improving Fraud Detection with More Focus

By Rich Ratcliff, CTrO  In today’s “want it all now” environment, simplicity and precision drive the greatest value.   “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains”.- Steve Jobs […]

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BLOG | October 14, 2024

What about us?

By Kayla Cousineau, COO Have you ever noticed that every profession has their own unique tools and technology made just for them? All kinds of dynamic tools exist to help professionals across sectors automate work, provide transparency, improve performance, attract top talent, and drive revenue.  Here are some examples: What does Market Research, an $80 […]

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BLOG | October 14, 2024

CEO Monthly Reflection | October 2024 | Giving the Researcher the Keys to the Quality Car

By Terence McCarron Our industry loves debating fraud prevention techniques. Commonly, parties engage in these debates with little data, but lots of opinions. Researchers may have gotten a little too vocal sounding the alarm bells out of frustration with their sample vendors.  Meanwhile, sample firms push back on most independent fraud prevention techniques by leveraging […]

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Testimonials

I absolutely love the OR Team

I absolutely love the OR Team…This is the kind of relationship we strive to have with our clients.

I continue to be impressed

I continue to be impressed. You are very much different from your competitors.

This project was failing before

This project was failing before OpinionRoute took over. We ended up with a much higher quality dataset and a major homerun!

Insights & News

News and Perspectives for the constantly evolving market researcher.

About OpinionRoute

Learn more about the team committed to redefining survey insights delivery.

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About OpinionRoute

We deliver accurate data by utilizing our expertise in online survey sampling and proprietary technology solutions to simplify research processes. This enables clients to scale and researchers to stay ahead in a dynamic and competitive market.

Contact Info

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Headquarters: Cleveland, OH

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