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How Do You Calculate Incidence Rate?

How Do You Calculate Incidence Rate?

Back to Basics- Incidence in Online Surveys in 2017. At the start of my career in Market Research, I was put through a relative sampling boot camp before I was allowed to touch a project or interact with clients.  Some (cough cough) years later, I’m still drawing on...
Can You Send More Sample?

Can You Send More Sample?

The online survey needs to finish soon, completes aren’t coming in fast enough and we can’t be late on the schedule. So, we ask the panel provider, “can you send more sample?” But what are we really asking in these situations? The reality is that for many sample...