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Research Impact of the iOS 11 updates

Research Impact of the iOS 11 updates

Have you heard? Apple is going to release a major new update this week, iOS 11. This will impact most of iPhone users in varying degrees, but we thought a couple of particular changes impact marketers and researchers in direct ways. These new features are apparent...
How Do You Calculate Incidence Rate?

How Do You Calculate Incidence Rate?

Back to Basics- Incidence in Online Surveys in 2017. At the start of my career in Market Research, I was put through a relative sampling boot camp before I was allowed to touch a project or interact with clients.  Some (cough cough) years later, I’m still drawing on...