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Research Impact of the iOS 11 updates

Have you heard? Apple is going to release a major new update this week, iOS 11. This will impact most of iPhone users in varying degrees, but we thought a couple of particular changes impact marketers and researchers in direct ways. These new features are apparent...

Is the DIY Hype Real or Overplayed?

Self-service registers at the Grocery store. Build your own website. Do it yourself digital marketing. DIY accounting/payroll… Create your own online survey… It’s beginning to feel like there’s an App or some tech interface for EVERYTHING! Maybe we’ve even gone a bit...

How Do You Calculate Incidence Rate?

Back to Basics- Incidence in Online Surveys in 2017. At the start of my career in Market Research, I was put through a relative sampling boot camp before I was allowed to touch a project or interact with clients.  Some (cough cough) years later, I’m still drawing on...

Top 10 Ways Q4 Impacts Your Data

I don’t need to tell you that the Q4 rush is upon us.  It’s the end of the calendar year which often correlates to the end of the budget year.  That means we’re busy - all of us.  In fact, how are you even reading this?! GET BACK TO WORK! I’m not just stating the...

Can You Send More Sample?

The online survey needs to finish soon, completes aren’t coming in fast enough and we can’t be late on the schedule. So, we ask the panel provider, “can you send more sample?” But what are we really asking in these situations? The reality is that for many sample...